Rock track raises money for charity while giving a gentle dig to the council

A BRAND-NEW Christmas rock song by a Pembrokeshire musician has namechecked Haverfordwest’s much-debated riverside bridge, offering what its creator describes as a “gentle dig” at local decision-makers while raising money for charity.

Local musicians behind the track

The single, Where has the Christmas spirit gone, has been released by Pembroke Dock musician Ray Roberts, who performs alongside Paul Smith, Ian Pearce and his son Nathan. The idea, Ray says, started as a casual chat about Christmas number ones before quickly turning into a full production.

“We were chatting about Christmas number ones; ‘sausage rolls’ got to number one a few years ago and I thought ‘hold my beer’,” he said. “It’s also quite a catchy song and locally everyone is talking about it. I went to the post office in Pennar and people were saying, ‘I like your song’.”

The accompanying video features locations across Pembrokeshire including Haverfordwest Castle and the new bridge, Pembroke nightclub OUT, Central Motors, Dales Music Store in Tenby, Wisebuys Pembroke, Tenby’s beach and castle, Pembroke Castle, and even a cameo from Ray’s wife’s grandmother, aged 101, who still lives independently in Tenby.

Lyrics take aim at local frustrations

The song opens with lyrics about the pressures facing older residents:

“No money for heating this Christmas time,
Old folks shivering as the frost starts to climb…
Council tax spent on a bridge we didn’t need,
Instagrammable views, but we have mouths to feed.”

Ray told The Herald he included the controversial bridge because “it just p****d me off, simple as that,” referring to recent cutbacks affecting elderly residents in Pembroke Dock, including the closure of the Anchorage day centre.

“Around Pembroke Dock they are having these warm rooms and they’ve recently closed the Anchorage day centre, and they spend £5m…” he said.

Supporters defend the project

Supporters of the bridge, which forms part of the wider regeneration of Haverfordwest, have pointed out that the funding came from a levelling-up scheme and could not have been used to support general council services. The actual cost to the county, they say, is only a proportion of the oft-quoted figures.

“They can spin it how they want,” Ray said. “They can spend money how they want to; they’ve always got a spare pot and then can close centres for OAPs. It’s got to p*** you off spending more money on council tax and getting less and less. It kind of hits home when you see close family friends hit by these cutbacks.”

A good-humoured project for charity

Despite the pointed lyrics, Ray stresses that the song is intended to be more humorous than hostile.

“It’s a bit tongue in cheek and a bit of a kick at the council and a chance to raise money for charity,” he said. “It’s not about a hard hit, it’s a gentle dig and a call to spend time with your family. Don’t waste your money on glitz, be with your family. That’s where the lyrics are. It’s written with good intent.”

Ray has invested around £1,500 of his own money into producing the song and video. Instead of selling CDs, the track is available on YouTube, Spotify and Apple Music, with charity proceeds raised through advertising and streaming revenue. The song is also registered for the UK charts.

“I want people downloading it. I want to raise money but not get people paying for it,” Ray said. “Hopefully advertising revenue will do that. None of the £1,500 is coming back to me; I’ve always wanted to do a rock video.”

Casualty falls into the water during tense early-morning rescue

FOUR people were rescued in the early hours of Thursday (Dec 11) after a 24-metre guard vessel ran aground near Aber Hywel, triggering a major response from Fishguard RNLI in rough seas and darkness.

The alarm was raised at around 3:30am, with HM Coastguard requesting the launch of Fishguard’s all-weather lifeboat. Crews faced a southerly force 7 wind and choppy conditions as they made their way to the stranded vessel.

Cliffs and underwater hazards added to difficulty

Coxswain Gemma Gill said the vessel’s close position to cliffs and submerged obstructions prevented the all-weather lifeboat from getting alongside.

“Because of the casualty vessel’s proximity to the cliffs and the underwater hazards between us, we were unable to safely transfer the four people onboard. I requested the launch of our inshore lifeboat, and we were aware the Coastguard helicopter had also been scrambled.”

The inshore lifeboat was launched minutes later. The crew deployed its anchor and veered down towards the vessel’s stern to begin recovering those onboard.

Casualty swept away in darkness

Crew member Cedwyn Rogers said the plan was for the four people to climb down a rope ladder into their liferaft before being taken aboard the inshore lifeboat.

Two made it safely — but the third slipped and fell into the sea.

“When there is a person in the water you become hyper-focused,” Cedwyn said. “We threw a throw bag, but they were unable to catch it and were starting to be swept further away.”

Helm Warren Bean, an RNLI volunteer with more than 30 years’ experience, manoeuvred the lifeboat alongside the drifting casualty. Crew member Huw was able to reach them, and the team hauled them aboard.

All four casualties were wearing lifejackets and proper safety equipment, which RNLI crews said made a critical difference.

The fourth person was then recovered safely before the inshore crew cut their anchor line to clear nearby rocks.

Lifeboats return to station

All casualties were transferred to the all-weather lifeboat for care and shelter on the return journey. Both lifeboats were back at Fishguard station by 5:25am.

Coxswain Gill praised the volunteers: “This rescue in the early hours, in poor weather and darkness, shows our crews are ready to respond whenever the call comes in. I’m proud of the teamwork shown by everyone, with the successful rescue of four people who will now get the chance to spend Christmas with their families.”

RNLI launches Christmas Appeal

Fishguard RNLI volunteers remain on call throughout the festive period. Last Christmas, RNLI lifeboats across the UK and Ireland launched more than 100 times.

The charity has now launched its annual Christmas Appeal, which helps fund essential kit and training for crews. Donations can be made at: RNLI.org/WinterAppeal.

On-Call Improvement Programme recognised for reversing long-term decline across Rural Wales

MID and West Wales Fire and Rescue Service (MAWWFRS) has been honoured with the Project of the Year Award at the Excellence in Fire and Emergency Awards 2025, recognising the transformative impact of its On-Call Improvement Programme (OCIP).

The awards ceremony, held at the Institution of Civil Engineers at Parliament Square in London, brought together leaders and frontline personnel from across the UK to celebrate innovation and outstanding achievement within Fire and Emergency Services.

Turning around a long-term challenge

MAWWFRS’s OCIP was established in 2023 to address a sustained decline in On-Call firefighter availability — an issue of particular importance in rural areas such as Pembrokeshire, where many communities rely entirely on On-Call stations. Around 75% of MAWWFRS fire stations are staffed exclusively by On-Call crews.

Before the OCIP was launched, availability had dropped from 95% to 83% over seven years. Nationally, the number of On-Call firefighters has fallen by 25% since 2004.

The programme introduced targeted recruitment and retention strategies, improved training opportunities, and invested in evidence-led systems to strengthen resilience across the service.

As a result, MAWWFRS has already recorded a 3% increase in On-Call availability, beating the projected downward trend and standing out as one of the few services in the UK showing improvement.

Group Manager Phil Morris, who has led the programme since its creation, said: “I’m absolutely thrilled that the OCIP has been named Project of the Year. This award reflects the hard work and commitment of everyone involved. We set out to make a difference for our On-Call Firefighters and the communities they serve — and we have gone some way to achieving this. It is further proof that the On-Call duty system remains valid, provided it is properly supported.”

National recognition

In the National Fire Chiefs Council’s (NFCC) National On-Call Research Study published in September 2025, MAWWFRS was the only UK service to be featured twice as a case study, highlighting the scale of the improvements made.

Assistant Chief Fire Officer Craig Flannery, Senior Responsible Officer for the programme, said the award reflected the service’s determination to solve a long-standing problem:

“This recognises our efforts to address the perennial challenge of On-Call availability and resilience. Using contemporary research to drive improvements has shown a real return. One size does not fit all, and I’m proud of the creativity and innovation shown across our area.”

A key innovation has been the introduction of new software enabling officers to identify skills and availability gaps, shaping recruitment and training decisions to help keep engines “on the run”.

Deputy Chief Fire Officer of Lancashire Fire and Rescue Service and Chair of the NFCC’s Strategic On-Call Forum, Steve Healey KFSM, praised MAWWFRS for bucking a national trend:

“Fire and rescue services across the UK are facing increasing challenges in recruiting and retaining On-Call Firefighters. The progress MAWWFRS has made through its OCIP is promising and will help inform national work to strengthen and future-proof the On-Call system.”

Call for new recruits

The service is using the award as an opportunity to encourage more people across Mid and West Wales to consider joining as On-Call Firefighters.

On-Call crews respond to a wide range of emergencies including fires, road traffic collisions, flooding, chemical incidents and animal rescues. They also deliver vital community safety work such as Safe and Well checks in local homes.

MAWWFRS says the role is “exciting, fulfilling and unpredictable” — and offers a unique chance to make a real difference in one’s own community.

If you’d like this adapted further with Pembrokeshire-specific references (Haverfordwest, Tenby, Pembroke Dock crews etc.), just tell me.